Economic Wine Approach: Less can be Good
By: Martin J Diehr
Posted: Apr. 19, 2013
Posted: Apr. 19, 2013
It doesn't take a rocket scientist to know that we still have lots of economic challenges in our restaurants—in both the United States and in Europe. One of them is the amount of the average beverage check. More specifically, bottles sales for wine have decreased noticeably in the past few years. While we can't single-handedly change today's outlook on the world’s economy, we can change our approach on how we see and sell wine.