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Connecting U.S. wine drinkers to South African wine through cultural stories behind the brands. It's a perfect wine story for Earth Day. Check out our interview with Heritage Link Brands founder Selena Cuffe.


In South Africa, wine production reflects the dichotomy of a time rich in opportunity yet troubled with social and economic struggle. The struggling tides of Apartheid prevented much of the wine industry’s growth and fostered a demoralized work force. As it broke apart in the 1990’s, Fair Trade wine became one such avenue to invigorate the wine market and communities among them.


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